The Role of Trust and Familiarity in Click-through Intention: A Perception Transfer Theory in a Cybersecurity Context
نویسندگان
چکیده
Despite constant reminders, warnings on avoidance techniques, information security policies, and anti-virus software reminders, individuals still fall prey to malware attacks. This paper looks at the role that familiarity and trust play on the individual’s intention to click-through web based malware. Hypotheses are developed to suggest that click-through intention is influenced by trust and familiarity. Two scenarios to test the hypotheses are described. Expected contributions and limitations are noted.
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